In this digital era where many professionals equate success with follower counts and post engagements, Professional Branding Beyond LinkedIn: A Guide to Building a Global, Credible, and Profitable Identity by Isaac Mintah offers a refreshing and much-needed perspective.

This book challenges the idea that a LinkedIn profile alone defines one’s professional value. Instead, Isaac Mintah presents a practical and inspiring roadmap for building a personal brand that is authentic, sustainable, and profitable. The book goes beyond theory, offering clear steps and strategies that any professional can apply.

What the Book Covers

The strength of this guide lies in its holistic approach. Isaac Mintah encourages readers to take ownership of their brand by developing assets they control. Some key topics include:

• Building a personal website that positions you as an authority

• Starting a blog that earns trust and generates income

• Using freelance platforms to gain global visibility

• Securing media features to strengthen professional credibility

• Creating digital assets for passive income

• Working toward earning a Google Knowledge Panel

The writing is straightforward and practical, making it easy for readers at any stage of their career to follow.

Who Should Read This Book

Professional Branding Beyond LinkedIn is ideal for:

• Professionals who want to build a resilient, future-proof brand

• Freelancers, entrepreneurs, and job seekers looking to stand out

• Content creators seeking to monetize their expertise

• Anyone ready to move beyond social media metrics and build lasting authority

Final Thoughts

Isaac Mintah delivers more than just advice; he offers a blueprint for creating a brand that reflects your expertise, values, and long-term vision. This is a must-read for professionals who are serious about owning their identity and creating opportunities that extend beyond any single platform.

You can get your copy on Amazon here: https://www.amazon.com/dp/B0FFPNC4HZ.